Social Media Marketing
About the Course:
Social media marketing is the use of social media platforms and websites to promote a
product or service. Although the terms e-marketing and digital marketing are still
dominant in academia, social media marketing is becoming more popular for both
practitioners and researchers.
Most social media platforms have built-in data analytics tools, enabling companies to
track the progress, success, and engagement of ad campaigns. Companies address a
range of stakeholders through social media marketing, including current and potential
customers, current and potential employees, journalists, bloggers, and the general
On a strategic level, social media marketing includes the management of a marketing
campaign, governance, setting the scope (e.g. more active or passive use) and the
establishment of a firm’s desired social media “culture” and “tone.”
When using social media marketing, firms can allow customers and Internet users to
post user-generated content (e.g., online comments, product reviews, etc.), also
known as “earned media,” rather than use marketer-prepared advertising copy
End of the Module Assignments and Exams
Thirty (30) Hours
Social Media and marketing
• Digital marketing managers.
• Search Engine Optimization (SEO) managers.
• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) experts.
• Social media managers.
• Affiliate marketing leaders.
• Content marketers.
• And much more.
• Adequate experience in traditional and social marketing
• Basic knowledge of computers
• Ability to use web platforms effectively.
• Effective use of language (English and/or Arabic)
Approved by MOL:
Supported by Tamkeen:
- Lectures 0
- Quizzes 0
- Duration 8 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes