About the Course:

Social media marketing is the use of social media platforms and websites to promote a

product or service. Although the terms e-marketing and digital marketing are still

dominant in academia, social media marketing is becoming more popular for both

practitioners and researchers.

Most social media platforms have built-in data analytics tools, enabling companies to

track the progress, success, and engagement of ad campaigns. Companies address a

range of stakeholders through social media marketing, including current and potential

customers, current and potential employees, journalists, bloggers, and the general

public.

On a strategic level, social media marketing includes the management of a marketing

campaign, governance, setting the scope (e.g. more active or passive use) and the

establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to

post user-generated content (e.g., online comments, product reviews, etc.), also

known as “earned media,” rather than use marketer-prepared advertising copy

Awarding Body:

NA

Assessments:

End of the Module Assignments and Exams

Course Duration:

Thirty (30) Hours

Course Type:

Target Audience:

• Digital marketing managers.

• Search Engine Optimization (SEO) managers.

• Search Engine Marketing (SEM) and Pay-Per-Click (PPC) experts.

• Social media managers.

• Affiliate marketing leaders.

• Content marketers.

• And much more.

Pre-requisite:

• Adequate experience in traditional and social marketing

• Basic knowledge of computers

• Ability to use web platforms effectively.

• Effective use of language (English and/or Arabic)

Approved by MOL:

Supported by Tamkeen: